What we did
When we started the project, our first step was validating the initial hypothesis - “there is a need for expert support and guidance around hormonal imbalance.”
We launched the web application in a mere span of 4 weeks and decided to test the viability of the business model along with various messaging. Through landing page tests and targeted social media ads, we were able to successfully validate the hypothesis and the driving vision of “for the women, by the women.”
Our landing page test had over 1M impressions along with 16K clicks on the landing page. The Brand Awareness campaigns ran on LinkedIn and Facebook led to over 1800 signups while keeping a Customer Acquisition and Retention Cost (CARC) of 11£.
To verify data security on the platform, we ran multiple vulnerability and performance tests with results showcasing no critical vulnerability issues and anonymized both internal and external reporting.
The MVPF team built a highly interactive PowerBi dashboard to gather valuable insights to enable data-driven decision-making around the product features and user preferences in the app.
To facilitate the creation of medically verified content, we acquired a medical board of three general practitioners and one nutritionist based in the UK and created content workflows - starting from the initial search to the content publication, incorporating multiple rounds of feedback and reviews.
MVP Factory built the platform personalized to the users’ needs which means that once a user registers on the app, they complete an 8-step sign-up process - this allows them to venture on a learning journey through a carefully curated content gallery modified according to their needs.