What we did
We discussed expectations of everyone, gathered potential challenges (e.g. Arabic translations or cash payments) and mapped the complete end-to-end journey of a shout-out request. This was the base for deciding on the tech architecture and hiring the right engineers for the challenges ahead. We then worked in sprints of two weeks to build and iterate on product features, but also to discuss new ideas and to research and discuss upcoming challenges, such as integrating a specific local payment provider.
Over a few weeks, we supported Minly with the transition to the skilled local engineering team that was hired while we were developing the MVP. In several sessions we handed over the knowledge such as product decisions but also the code base of the backend infrastructure as well as the iOS, Android and Web applications. Hence, the local team could immediately iterate on the product after the handover.
As a two-sided marketplace with celebrities on one side, we needed to make sure that shout-out requests meet a certain level of quality. Hence, we came up with a back office solution that allows the team of Minly to review requests and videos and manage all the available content in English and Arabic. Further, the tech infrastructure was selected and set up in a way so that it could scale with the business.