What we did
With our core team, we ran a Discovery Workshop to outline what needed to be developed and made sure we had a good grip on all jobs to be done. We then directly built prototypes and validated those with actual users every step of the way. This iterative process made it easy for our software engineers to start developing the full version of the application in a matter of weeks rather than months.
We spent a lot of time with Voya’s product team to make sure they could continue to lead the development of the app and be ready for fast scaling. At the same, we reached out to our network of investors to help secure the money Voya needed to grow.
After the initial 2 weeks setup, we looked to our network of elite freelancers and brought together a team of Product Management, UX/UI Designer, and Software Engineers to join the Voya team. Within only 4 days of recruiting, we kicked off the first of seven 2-week agile development cycles.