Harnessing data & insights for positive consumer outcomes

The health industry has transformed significantly in the last couple of years - digital solutions are becoming the norm, and new regulations are being passed to accelerate digitization in the sector. 

As a result, an increasing number of companies are looking into ways to innovate their current business offering and adapt to the changing tides. 

In this webinar, MVP Factory expert Patrick Borbe and Kush Patel, Product manager, and medical doctor, talk about how corporates can successfully leverage data and consumer insights when driving digital transformation in the health space. 

“Marketing and product, especially in the first 12 months, have the same goals - Understand the product-market fit and the user incentives. This is exactly where data and insights come in.”

Patrick Borbe
Principal, MVP Factory

Some of the topics covered in this webinar are: 

  • What is the role of data during the iteration process, and how can it help build user-centric products and ventures? 
  • How are recent demographic shifts in consumers influencing product decisions at large FMCGs, and what is the role of data and insights in bridging the gap in product offerings?
  • What are the key success factors when creating data-driven marketing strategies, and the importance of analytics and tracking for effective household penetration?

If you’re curious about how to start your digitization journey with award-winning health products, sign up and get a copy of the webinar delivered to your mailbox.

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Topics included
  • Data-driven product development principles
  • Demographic shifts influence product decisions
  • Success factors in data marketing
  • Translating data to consumer insights