What we did
When the MVPF team joined the project, one thing was clear - we needed to validate the desirability of the idea. Thus, we designed a business model and built a landing page to assess companies’ motivations when providing workations; we tested four hypotheses, legal security, employee branding, employee well-being, and ease of the process.
We also organized 15 legal workshops and ran dummy tests. The results, including a 7% conversion rate on the landing page test, helped us understand the importance of legal security and employee well–being for companies, translating the complicated topic into a tangible solution with a defined scope.
Once we had a validated prototype, we swiftly moved into the MVP building phase, creating a functional MVP within 12 weeks. To test and refine the platform, we engaged multiple pilot customers and developed a business case that offers high robustness and supports the venture's growth.
Our product design and engineering expertise enabled us to provide the team with multiple technical options, varying in cost, speed, and scalability - all of this to ensure that whatever.works starts with a solid foundation and a clear path to scalability.
We didn't stop at building the MVP - the MVPF team took end-to-end ownership of the venture as an active part of the founding team. We set up the necessary operations, expanded the product offering based on valuable customer feedback, and devised a strategic go-to-market plan.
After a successful market launch, we identified an additional gap in the market positioning and decided to rebrand to better reflect the vision of the platform. Now, the team is on its way to finalise the strategy and establish a financial model.