Four proven steps for building great products

With four years of experience and 200+ products under our belt, we've honed our systematic MVP approach, empowering clients to ideate, validate, launch, and scale digital products efficiently.

We thrive on lean and agile methodologies, delivering impactful results at the speed of a startup.

Wherever you are in your journey and whatever groundwork you've laid, our framework is completely adaptable, allowing us to tailor the steps to your project's specific requirements.

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1. Discover & Explore

We begin by understanding the problem you aim to solve or the market you seek to conquer. Together, we establish the desired impact you strive to achieve. If you come to us with a specific product idea, we engage in collaborative discussions to challenge and refine it. Additionally, we facilitate ideation and offer our external perspective. Finally, we conduct thorough market, peer, and user research to assist in formulating pertinent hypotheses.

Outcome & Impact
  • New digital business model, idea or service (or prioritized portfolio thereof)
  • Actionable market insights on technologies and peers
  • Product strategy including cost/benefit analysis
2. Prototype and Validate

Hypotheses emerging from Step 1 are validated with the help of preto-/ or prototyping using quantitative and qualitative research methods. The concrete results obtained from this help to understand whether the basic assumptions for the business case work, whether the user need exists, and to answer questions about the technical framework.

Outcome & Impact
  • Validated product concept, personas and value proposition
  • Validated high-fidelity, interactive prototypes
  • Defined product success metrics (and - if applicable - a business model)
3. Build & Launch

The goal of the scoping phase is to have an excellent and aligned understanding of the product scope to be built. We will fill and estimate the backlog, plan the technical architecture, including security and deployment, and ensure everything is ready for development.

Outcome & Impact
  • Product Backlog (Epics and User Stories)
  • Technical Architecture, Stack, Tooling and Security
  • Implementation Plan and Timeline
4. Grow & Scale

Based on the outcome of the scoping phase, we will develop a digital product or MVP. Typically we timebox this to ca. three months to ensure we get to market quickly to obtain real user data to validate the critical assumptions of the product. We do this using agile methodologies like SCRUM or Kanban to ensure as much user feedback as early as possible.

Outcome & Impact
  • Fully tested, secure and deployed digital product
  • Prototype, MVP or scalable product
  • Technical documentation
then what?
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Post-launch, we can stay onboard and continue to develop the product based on data and user feedback, and provide scaling support through online marketing, growth hacking, HR and operations.

Icon Maintain

We can provide technical maintenance and ensure the product runs and scales smoothly. Various SLAs are possible.

Icon Handover

If you wish to in-source further development and maintenance of your product, we conduct a coached handover and onboard your team.

our approach

We build better products through our cross-functional approach


We combine industry expertise, business-centric product development, and a network of leading VC funds to deliver successful solutions for our clients.


We’ll dive deep to understand your problem space. Taking a holistic approach, involving users and subject matters experts, we craft products and services that users love.


We’re tech agnostic, working with technology that fits the project – not the other way round. From scalable software to scrappy prototypes, we adapt to what is needed.


We prefer to work in integrated teams with our clients - but can also work independently. Together we build a capability for lasting change.

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case studies

Partners in digital transformation

We take pride in our track record of helping clients overcome challenges and seize opportunities through digital innovation. Here are a few examples of how we've partnered with our clients to build impactful digital products:


How we deliver

Tech driven

We are not just building tech for our clients but also for ourselves: Our proprietary platform allows us to manage projects at scale. Our clients benefit from data-based planning resulting in high accuracy and consistent delivery.

Lean, senior Teams

The best digital products and ventures are created by hands-on and cross-functional teams of experts. Our liquid workforce allows us to always staff people with experience in the given vertical - and to keep teams lean.

A group of people sitting around a desk.

We are not consultants who now also “do digital” but entrepreneurs who now also “consult.” We found successful start-ups and continue regularly doing start-up work, too. We leverage this experience in our projects.

Speed & efficiency

Headquartered in Berlin, our international and diverse team combined with our liquid workforce allows us to take on a global perspective while researching or building. To date, we have launched products in over 14 different countries.


We take ownership of the whole product life cycle - from idea to launch and beyond. By doing that, we avoid frequent misalignment and delays when working with multiple vendors.

User focused

User research, testing, and validation happens in every phase of our process to ensure that we are building products that serve an actual need - minimising our client’s risk of unsuccessful launches and bad investments.

KPI & impact focussed

Together with our clients, we define success metrics for every product we build to provide an objective basis for both feature prioritizations and investment decisions along the process.

Global perspectives

When planning, we think in weeks, not years. Our liquid workforce and elastic staffing approach allows us to staff teams within 2 weeks. For our clients, this means low ramp-up times and access to expert support when needed.


We are experienced across a wide range of industries, products and technologies